Fiore Khan is a streetwear fashion brand expressed through the synergy of South Asian culture. The brand emphasizes the value of South Asian culture and believes in the ideal integration of culture and fashion. Fiore Khan embodies South Asian art in the form of tessellation, arabesque, and calligraphy along with languages, such as Urdu, Hindi, and Bengali. Fiore Khan's mission is to integrate streetwear and culture, promote cultural diffusion, and use fashion as a vehicle for unity. South Asian culture has always been an influential factor in cultural flourishing all over the world, and our goal is to embolden the art through fashion.
The Story of Fiore Khan
My name is Gulbaz Khan and I'm the founder of Fiore Khan. Back in my sophomore year of high school, being the type of person who covets knowledge outside of what our schools offer, I had this sudden spark where I wanted to start my own brand. I was always that kid who drove more towards visual things. This is why I started learning video editing and cinematography techniques all on my own at the age of 10. I noticed how the notion of having a skill different from what our schools teach can really accentuate the art of expressing ourselves. I didn’t need to go to a film school. I didn’t need to take graphic designing classes. My biggest source was the internet. Everything was available on Google and YouTube. There are tutorials from rendering a video to how to motion track on a green screen. I started to love how I was able to put my mind into cinematic shots, music videos, and record what I felt like. My ambition started to rise even more as I had the epiphany that I can make my own designs and put them own clothing. I can create my own contemporary art and make whatever I want. I can make whatever I feel like and create a reflection of my thoughts. So I started making designs for a brand that I wanted to start and even got the copyrights of my first logo done. Unfortunately, I had to get out of my commercially motivated mindset and face reality after realizing I needed a lot more money than I had to invest in the brand. Every morning in my computer science class, I was contacting manufacturers all over the world. Trying to find at least one factory that would offer me a good price with a smaller minimum order quantity. I wasn’t looking forward to making a simple “custom ink” brand that a lot of people at my school were already making. I wanted to make sure my quality was high enough to meet my expectations even if I make less profit. Sadly, I had to put my brand on pause and make enough money to have sufficient investments. It was a hard time knowing that I had so much potential around that time, but my current savings weren’t going to help my brand prosper. Thankfully, today I am able to announce that I’m reinforcing my motive and launching my first ever brand, but we will get back to that later.
Let’s trace back a little to the summer of 1999. I was born in the U.S. (in 1999); however, I was raised in Lahore, Pakistan from ages 4-12. Living in Pakistan allowed me to experience my culture in person. I remember the first time I saw the Lahore Fort. I was absolutely stunned by the beautiful art and architecture from the Mughal Dynasty. Sheesh Mahal was one of the most alluring places from the Lahore Fort that intrigued me to learn more about South Asian art and culture. I didn’t truly realize the value of the beauty I had access to until I came back to the U.S. There is a saying, “You never know the value of something until you no longer have it” and that is exactly what I felt like. I felt like I needed to stay connected to my culture, so I decided to learn more about the history of South Asian culture and how the art came into being during the times of cultural flourishing. After studying the patterns of tessellation, arabesque, calligraphy, and floral art, I desired to do something to keep this beautiful art alive. We are currently living in a time where many South Asians are insecure and trying to fit into the western world, afraid to be identified. I felt like I needed to make something that brings South Asians a sense of belonging. Also, I thought maybe through the mission of bringing back peoples’ identities, I could also emphasize the value of South Asian art internationally and bring influence to other cultures as well. So, decided that I could achieve this by integrating South Asian art with modern streetwear. And that is how I started Fiore Khan. In the midst of two cultures, I have created a bridge that serves as a pathway for exploration.
Thankfully, on December 20, 2018, I was able to announce the reinforcement of my motive and launch my first ever brand “Fiore Khan”. Fiore Khan is a streetwear fashion brand expressed through the synergy of South Asian culture. The brand emphasizes the value of South Asian culture and believes in the ideal integration of culture and fashion. Fiore Khan embodies South Asian art in the form of tessellation, arabesque, and calligraphy along with languages, such as Urdu, Hindi, and Bengali. Fiore Khan's mission is to integrate streetwear and culture, promote cultural diffusion, and use fashion as a vehicle for unity. South Asian culture has always been an influential factor in cultural flourishing all over the world, and our goal is to embolden the art through fashion.
- Gulbaz Khan | Founder